Identity of Hallyu fans in online space
Since the emergence of the Internet, it has been joined by many host of technologies that extend “both fandom and the prospects of engaging in fan activities into multiple pockets of everyday life. Blackberries, iPods, PSPs, laptops, PDAs, and cell phones all bring fan objects out with their users to the subway, the street and even the classroom” (Gray, Sandvoss & Harrington, 2007, p. 7). These changing communication technologies reflect the increasing of fan consumption in the structure of daily life. For instance, Gooch (2008) said the interactivity between fans has increase the creation of forums and blogs. Fans are able to participate more in multiple fandoms in online sites. These websites created more fan discussions that can be easily access to everyone. However, the problem arise when fans start to compete their knowledge to prove their existence within the fan communities and to be ‘authentic’ as much as possible. Therefore, fandoms can no longer seen as utopian a