Identity of Hallyu fans in online space
Since the
emergence of the Internet, it has been joined by many host of technologies that extend “both fandom and the prospects of engaging in fan activities into
multiple pockets of everyday life. Blackberries, iPods, PSPs, laptops, PDAs,
and cell phones all bring fan objects out with their users to the subway, the street
and even the classroom” (Gray, Sandvoss & Harrington, 2007, p. 7). These
changing communication technologies reflect the increasing of fan consumption
in the structure of daily life. For instance, Gooch (2008) said the
interactivity between fans has increase the creation of forums and blogs. Fans
are able to participate more in multiple fandoms in online sites. These
websites created more fan discussions that can be easily access to everyone.
However, the problem arise when fans start to compete their knowledge to prove
their existence within the fan communities and to be ‘authentic’ as much as
possible.
Therefore,
fandoms can no longer seen as utopian as asserted by Bacon-Smith (1992) that
“the media fan community has no established hierarchy” (p. 41) but should be
viewed as “a social hierarchy where fans share a common interest while also
competing over fan knowledge, access to the object of fandom and status”
(Hills, 2002, p. 46). Similarly, Pullen (2000) argued that the Internet has not
eradicated fan conflicts over differing interpretations of their texts and “the
Internet should not be assumed to have created utopian fan communities” and the
Internet has not created fan communities as “a single, unified fan position or
practice” (p. 60).
The discourse of power and hierarchy
among fans as Tulloch (1995) noted that most senior and powerful fans ‘have
discursive power’ to establish and control over the right reading. They also
control the ways of fellow fans behave and react on certain texts so that the
authenticity and norms of fandom remain stable. The ways in which fans can
enforce a specific text has become more apparent in the Internet fandom,
becomes almost similar to “subculture studied by the Birmingham school such as
teddy boys, mods and rockers, bikers, skinheads, soccer hooligans and rastas”
(Mitchell, 2003, p. 2) to perceived their identity.
We used two online sites to explain
this phenomena; allkpop.com and koreaboo.com. Both are Korean-English
entertainment news sites which fans can update the news from there. They are
public sites where all people can access. We observed the conversations of fans
in comment sections and picked random news updated from April 6 to April 16
2016 ***.
To recognize
either the articles gave good or bad impressions to the readers, we used the
emoticon sign to know how fans felt about the article posted.
In the comment
sections, we can saw that fans are interacted with each other whenever the news
came out. The comments were either from fans or haters. Fans are indicated as someone
who knows a lot of that artists and put meaningful comments in that sites. They
wrote supportive comments and gave right information if other fans have vague
arguments. Fans who know a lot of knowledge also shared that knowledge in the
comment section. Usually, fans are dominated and involved in the discussions, not
the owner sites. They are defended their artists with the truth stories and right
explanations. Fans are also shared their pleasurable onto the news, so-called
‘fangirling’. Basically, fans are maintained the harmony in that comment
section.
Haters are also fans but probably she or he
did not like that artists, thus put pointless comments to that sites which
other fans found irritated. However, the term of ‘haters’ does not necessarily
refer to those who gave negative feedback because there must be reasons for
them to write. In allkpop.com articles, fans found irritated when the site kept
posted about AOA’s Seolhyun and her beauty while fans claimed that Seolhyun is
not too gorgeous as publicize. Here, it shows two situations; real haters who
did not like the articles posted thus give irritated comments, and haters who
found the article posted are lame because of the bias side from the sites.
As Giddens
(1991) highlighted that identities are dynamics, changing and evolving. In this
case, fans are constantly create and revise their identities in online space
through their interest - on who are they like and hate. In online community, as
Giddens (1991) said “we are, not what we are, but what we make of ourselves …
what the individual becomes is dependent on the reconstructive endeavours in
which she or he engages” (p. 75). Fans have options to determine their
favourable and pleasurable based on what they consume in text, especially in
flexible online medium which fans can freely create their identities either as
a fan or hater.
We wish that
online sites especially allkpop.com and koreaboo.com to publicize more Korean
entertainment news and give more natural side because fans have the rights to
know the truth of the news. Manse!
References
Allkpop.com. (2016). Retrieved from
http://www.allkpop.com
Bacon-Smith, C. (1992). Enterprising women:
Television fandom and the creation of popular myth.
Philadelphia:
University of Pennsylvania Press
Giddens, A. (1991). Modernity and
self-identity: Self and society in the late modern age.
California:
Stanford University Press
Gooch, B. (2008). The
communication of fan culture: The impact of new media in science fiction
and fantasy fandom. Retrieved from https://smartech.gatech.edu/bitstream/handle/1853/21818/ gooch_betsy_r_200805_ro.pdf.
Gray, J., Sandvoss, C., &
Harrington, C. L. (2007). Introduction: Why study fans?. In J. Gray,
C.
Sandvoss, & C. L. Harrington (Eds.), Fandom: Identities and Communities
In A Mediated
World (pp. 1-16). New York: New York University Press
Hills, M. (2002). Fan cultures. Florence,
USA: Routledge
Koreaboo.com. (2016). Retrieved from http://www.koreaboo.com
Mitchell, T. (2003). Australia Hip-hop as a subculture. Youth
Studies Australia, 22(2), 1-13
Pullen, K. (2000). I
Love-Xena.com: Creating online fan communities. London: Arnold Publishers
Tulloch,
J. (1995). We’re only a speck in the ocean: The fans as powerless elite. In J.
Tulloch &
H. Jenkins
(Eds.), Science Fiction Audiences: Watching Doctor Who and Star Trek
(pp. 143-172).
London:
Routledge
Honestly allkpop is a bit ridiculous this day. Keep posting on same artist. I know the reporter love that artist but give some spotlight to others.
ReplyDeletegood writing! Myungsoo though..too angel..shinmulnam boy *I DIE ^^
ReplyDeletecan't deny Myungsoo. I die several times posted his pic ㅋㅋㅋ
ReplyDelete